Credit Union Intel

Member acquisition benchmarks · NCUA 5300 Call Report

The benchmarking tool credit unions have been missing.

Credit Union Intel turns raw NCUA call report data into a clear, searchable ranking of every active credit union in the country — sorted by member growth, assets, and market penetration. See how any credit union is performing and how it stacks up against its peers.

Who it's for

Marketing teams

Benchmark your member growth against state competitors and peer-group averages. Find out if you're outperforming the industry or losing ground — and by how much.

Strategy & leadership

Quickly surface which credit unions are growing fastest in your market, what asset tier they're in, and how market penetration compares across the field.

Researchers & analysts

Access clean, structured NCUA data without parsing ZIP files or CSVs. Filter, sort, and drill into any of the 4,400+ credit unions tracked this quarter.

What you can do

Benchmark member growth

See year-over-year membership change for every credit union alongside the industry average. Green = growing faster than baseline. Red = shrinking or lagging.

Filter by state and asset size

Narrow the list to your state or a specific peer group (asset tier). Comparing a $50M CU to a $10B one isn't useful — peer groups fix that.

Sort by any metric

Rank by member growth %, total members, total assets, or market penetration. Flip the direction to see the bottom performers too.

Drill into any credit union

Click any name to open its full profile: industry rank, peer group rank, benchmark comparisons, and detailed financials including address, charter number, and year opened.

About the data

All data comes from the NCUA 5300 Call Report — the quarterly financial filing every federally insured credit union submits. It's public, authoritative, and updated four times a year. The current dataset covers Q3 2025, with year-over-year growth calculated against the same quarter one year prior. Credit unions with zero reported members are excluded.

Ready to explore the data?

View the rankings →